Relationships with Employees

Customer satisfaction cannot be accomplished without employee satisfaction. The Kubota Group promotes the creation of comfortable and motivated workplaces where its employees can not only work safely and securely but also feel pride and joy in their work.

In accordance with the Kubota Group Charter for Action & Code of Conduct, which is our global standard for conduct, we carry out audits and interviews at overseas bases with a clear understanding of the circumstances of each country and region, in order to raise the level of employee-related policies across the entire group.

Fostering a CSR-based Mindset

FocusActivities for instilling the Corporate Philosophy
Instilling a mindset capable of resolving social issues

Photo:Training session in IndonesiaTraining session in Indonesia

Photo:Training session in JapanTraining session in Japan

In order to instill the "Kubota Global Identity" established as part of the corporate philosophy in October 2012 throughout the entire group, including overseas bases, Kubota has systematically promoted activities since the year ended March 31, 2014.

In FY2016, the fourth year of this initiative, training programs were held with the goal of concrete implementation of the corporate philosophy. After viewing a video showing the excellent teamwork of members of manufacturing sites battling daily challenges to achieve their targets, the participants shared their challenges at each worksite or in operation, as well as their thoughts. Kubota will continue this initiative to create a culture of challenging ourselves to unite in solving issues in the food, water, and environment fields.

Number of participants
FY2013 ・・・ 28,969
FY2014 ・・・ 35,470
FY2015 ・・・ 35,089
FY2016 ・・・ Not counted as of the issuance of this Report

Feedback from participants

● Feedback from non-executives
  • The contents of the DVD were easy to understand. I was impressed.
  • I was inspired by the fact that many colleagues are constantly taking on challenges.
  • It was an opportunity to learn about the initiatives of other departments and review my way of working.
  • I could feel that I am a member of the Group.
  • I was able to re-confirm the direction of the Company and our missions.
● Feedback from executives
  • The DVD on the practices of other workplaces gave me courage.
  • I renewed my determination to take speedy action with a spirit of challenge.
  • It was useful to exchange opinions with managers of other departments.
  • I was able to learn about the initiatives of other departments, and want to reflect them at my worksite.
  • I realized the need to foster a sense of unity in my own worksite.
  • I was able to see the position of my worksite objectively.

CSR forum for management-level employees

Photo:CSR forum for management-level employees [September 28, 2016]CSR forum for management-level employees [September 28, 2016]

In September 2016, a CSR forum for management-level employees of the Kubota Group was held. A total of 141 members attended. The forum was broadcast to 19 of the Company's bases in Japan via a videoconference system.

The guest speaker this year was Iwao Taka, a professor at Reitaku University Graduate School, who gave a lecture titled "Discussion on the Kubota Group's Sustainable Management."

Professor Taka explained from multiple angles the importance of compliance and trust from stakeholders, and emphasized the scale of responsibilities and obligations of the management-level employees of a company. The professor also explained in an easy-to-understand manner the new risks that may arise in line with the global business development of a company, using sample cases that are likely to actually occur.

This forum provided a meaningful opportunity for members of Kubota management to reaffirm the significance of CSR and compliance in their own company and own division.

Employee CSR awareness survey

In August through October 2016, Kubota Group employees in Japan were surveyed regarding their awareness of CSR. Approximately 8,427 participants responded, 731 more than in the previous year. The survey ascertained that employees are sufficiently aware of and understand Kubota's corporate philosophy, Code of Conduct, CSR management, and compliance, as well as the workplace environment. In the section to voice one's opinion freely, the respondents provided many frank points of view on how to improve Kubota. The company's responses to these points of view and other feedback from this were communicated to employees through the company intranet.

The CSR survey is a valuable form of communication between employees and the company, and we plan to continue conducting it every year as a means of increasing employee awareness and identifying areas for continual improvement as a company.

Respondents
FY2013 ・・・ 6,366
FY2014 ・・・ 7,316
FY2015 ・・・ 7,696
FY2016 ・・・ 8,427

Answers to key questions in the Employee CSR Awareness Survey

Are you aware of the Kubota Group's mission of helping to solve issues surrounding food, water and the environment, elements essential to human survival, and our brand statement, "For Earth, For Life"? And, do you think about what you can do in your position?

Graph:Are you aware of the Kubota Group's mission of helping to solve issues surrounding food, water and the environment, elements essential to human survival, and our brand statement, 	"For Earth, For Life	"? And, do you think about what you can do in your position?

Do you understand the Kubota Hotline System well?

Graph:Do you understand the Kubota Hotline System well?

Does your superior listen to you and support you when you are troubled with something?

Graph:Does your superior listen to you and support you when you are troubled with something?

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