The Kubota Group respects the cultures and customs of each country and region in which it conducts business, and endeavors to establish relationships of trust with local communities. Moreover, Kubota proactively engages in social contribution activities in order to fulfill its responsibilities as a corporate citizen.
Six years after the tsunami following the Great East Japan Earthquake on March 11, 2011 wreaked havoc on the area, students of Miyagi Agricultural High School are still taking lessons in a temporary building. The students run a project called “SUN! SUN! Soba” in order to vitalize their community. Part of this involved making a geoglyph using two colors of soba flowers in a field near Sendai Airport, which was damaged during the disaster.
Students of Miyagi Agricultural High School held an event in which residents living in temporary housing in Natori City, Miyagi Prefecture were able to savor handmade soba made from the buckwheat harvested during the SUN! SUN! Soba Project.
On the day of the event, Kubota dispatched employees as volunteers to help run the event. At the same time, using the donations gathered at the head office, Kubota distributed brown rice bread made by the Nakakyushu Kubota using rice produced in Kumamoto Prefecture.
As part of efforts towards reconstruction after the Great East Japan Earthquake, Kubota supports the youth who will play a role in Tohoku's agricultural industry in the future. At Miyagi Agricultural High School and Fukushima Iwaki Agricultural High School, Kubota helps with practical rice farming using the approach of directly sowing iron-coated seeds*. Kubota hopes to contribute to the reconstruction of the disaster-affected areas and the development of strong human resources by imparting the latest cultivation technologies.
* Directly sowing iron-coated seeds: As opposed to the conventional method of growing rice from seedlings, this cultivation technology involves directly planting rice seeds coated with iron powder in the field.
Kubota holds special manufacturing classes at disaster-affected vocational high schools. In FY2016, the classes were held at Miyagi Agricultural High School and Miyagi Kesennuma Koyo High School. In the classes, which started in 2014, a total of 80 students have participated to date.
Highly experienced employees active on the frontlines of manufacturing, along with graduates of these schools who had joined Kubota, were dispatched as lecturers and provided practical lessons in engine assembly and work in general. It was an opportunity for the students to realize both the fun and difficulty of manufacturing.
At various events (summer festival, etc.) held at its business sites, the Kubota Group sold the food products of Kumamoto to support the revitalization of the disaster-affected areas, and offered for tasting the brown rice bread made by Genkido, a Group company in Kumamoto.
Part of the sales of these products were donated to the areas, and they were sold well as souvenirs of the events.
To help early recovery of water supply system devastated by the Kumamoto Earthquake, Kubota formed the “Yorisoi (staying close)” Team, a group offering support for recovery that is closely tailored to the needs of the affected areas.
With determination to do whatever the Kubota Group can do, members of the Team surveyed the status of damage of the affected areas, provided materials for reconstruction of the water supply systems for the relevant municipalities, blocked water leakage, sent water bags to evacuation centers, and conducted various other actions.
Kubota, sharing with farmers the challenges to overcome before resuming farming, quickly responded to requests for the repair of agricultural machinery and the leasing of replacement machinery during the repair period.
Under the concept of "supporting disaster-affected areas through eating and drinking," Kubota obtains local produce from disaster-affected areas it has relations with as part of its reconstruction support; the produce is then used to make various dishes at company events and in the communication spaces of the Head Office and Tokyo Head Office.
Various Kubota Group products are being used in the restoration, recovery and community development of disaster-stricken areas. Examples include the restoration of water supply and sewage lines, the construction of pipelines and the treatment of effluent for temporary housing, and the restoration of agricultural water.