The Kubota Group's Direction to Aim at

Realization of “Global Major Brand Kubota”

What is the “Global Major Brand” that Kubota aims at?

It is a “brand that can make the greatest social contribution as a result of being trusted by the largest number of customers.”

The Kubota Group’s long-term goal is to establish Kubota as a "Global Major Brand", aiming to continue being an organization with a strong presence that is truly needed throughout the world. The “Global Major Brand” that Kubota aims at is a company that solves issues relating to food, water and the environment around the world through providing products, technologies and services, thereby making its customers happy. We will become a brand that can make the greatest social contribution as a result of being trusted by the largest number of customers.

Global Major Brand Kubota

JapanKubota Brand Enhancement Project

To make Kubota a brand that is trusted and liked by a greater number of people, Kubota has launched the Kubota Brand Enhancement Project, under the slogan “There is a wall, therefore we go. Kubota” in Japan. Communication activities will be promoted through various media. Actress Masami Nagasawa, who is active in various fields, has been appointed as the brand partner.

photos:Masami Nagasawa

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