The Kubota Group’s long-term goal is to establish Kubota as a "Global Major Brand", aiming to continue being an organization with a strong presence that is truly needed throughout the world. The “Global Major Brand” that Kubota aims at is a company that solves issues relating to food, water and the environment around the world through providing products, technologies and services, thereby making its customers happy. We will become a brand that can make the greatest social contribution as a result of being trusted by the largest number of customers.
To make Kubota a brand that is trusted and liked by a greater number of people, Kubota has launched the Kubota Brand Enhancement Project, under the slogan “There is a wall, therefore we go. Kubota” in Japan. Communication activities will be promoted through various media. Actress Masami Nagasawa, who is active in various fields, has been appointed as the brand partner.