The KUBOTA Group is implementing its business activities based on the concept that it should be "a group of companies which contributes to the development of society and the preservation of the earth's environment".
We are aiming to become a company which responds to the expectations of society, and are therefore actively working upon social contribution activities under the themes of "food", "water", and "environment".
1. Support for the restoration of abandoned farmland
In Japan, nationwide, the amount of abandoned farmland totals to 400,000 hectares. Against this backdrop, KUBOTA extends support to the activities of community farms, production cooperatives, and citizens' groups to restore abandoned farmland and to prevent from having any farmland abandoned any more, by offering agricultural machinery and staff to operate them.
2. Support for the production of bio-fuel crops
Based on the perspectives of global environment conservation, we aim to realize recycling-based society, and as part of such aim of ours, we are providing support for bio-fuel crop related activities such as growing rapeseed and sunflowers using abandoned farmlands.
3. KUBOTA GENKI Agriculture Experience Workshop
Intended mainly for children in the 5th year of elementary school, the KUBOTA GENKI (=active) Agriculture Experience Workshop aims to deepen understanding of agriculture and promote the emotional well-being of children through rice growing agricultural experience, such as rice transplanting, rice harvesting, and the tasting of harvested crops.
4. Developing Regional Brands, Advertising Farm Fresh Crops
We support to promote local-brand vegetables, fruits, and processed food produced in various local areas in Japan in order to activate the regional agriculture society.
5. The KUBOTA e-Day Volunteer Program
We implement the "KUBOTA e-Day" volunteer activities, the employees at the KUBOTA Group participate to clean up rivers, agricultural water, and urban environment. In 2010, about 8,800 people cleaned the rivers in about 400 locations all over Japan on Sat. July 10 (and some other days, too).
6. KUBOTA "TERRA-KOYA" educational camp
We are providing support for the experience learning educational camp activity "TERRA-KOYA", which aims to provide the children with an opportunity to learn and think of the richness of the blessings of nature and importance of the global environment.
7. Academy of Science and Environment
As part of our social contribution to the field of education, we have been organizing the Science and Environment Academy for junior high school and high school students who are interested in science since 1985. The Academy holds seminars which explain scientific knowledge in an easy-to-understand manner, and sessions for experiencing research facilities. (Hosted by The Asahi Shimbun Company and Asahi Culture Center)
